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5 Secrets to Pinterest You Need to Know
- Casey Brinkman
- Apr 19, 2018
- 2 min read
Did you know? You can grow your business on Pinterest without spending ANY money!
Wait, what?! It’s true!
Over 2 billion searches happen on Pinterest monthly and most of them are for products or services people want to buy. 97% of top searches in 2016 were non-branded, making Pinterest a YUGE (in your best Trump voice) opportunity to attract new customers.*
Ready for some insider info? Here are the 5 secrets you need to know about Pinterest:
Pinterest is a search engine
Think about how you use Pinterest. You type questions or keywords into the search bar to find things. And then, bam! All of this great content appears!
How to get a stain out of a microfiber couch?
Honeymoon destinations.
DIY Christmas gifts.
The list goes on and on.
We use Pinterest like Google. And because of that, we can’t treat it like it’s a social media platform.
Pinterest WILL drive traffic to your website
Pinterest is responsible for over 5% of referral site traffic. Make sure that your pins pin back to your website. Whether you are selling products or posting your blog, make sure those pins direct back to your site.
Pinterest users are ready to buy
87% of Pinners purchase something because of Pinterest. 93% of people say they use Pinterest to plan purchases.* On average, Pinners spend more than $50 per visit which is more than Facebook and Twitter.
Pinterest is a HUGE opportunity to beat out your competition
Why? Brands are either not using it correctly or not using it all. This is your chance to take your strategy to the next level and KILL IT on this platform that others haven’t tapped into yet.
You don’t have to spend money or have a huge following to grow your business
People on Pinterest, whether they follow you or not, are seeing your content. The key is creating content that they are searching for. Use compelling visuals, keywords and link back to your website for optimal success!
So, why aren’t you using Pinterest yet?
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